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Build a winning CRM program--one step at a time. This book presents a complete, step-by-step blueprint for designing, implementing, and managing a ...
"Jill Dyché's The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché's well-written, pragmatic approach to understanding CRM's ...
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey.
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